MediaFem is committed to providing buyers and sellers with a safe, transparent, and fair marketplace. While MediaFem may accept, decline or remove sites at its sole discretion, observing the guidelines below will help ensure you meet the needs of our demand partners, maximizing your monetization opportunities.

Banned categories

Sites featuring the following content may not participate in MediaFem:

  • Pornographic or highly suggestive content or images
  • Online gambling
  • Sales of weapons or ammunition
  • Sale of tobacco
  • P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement
  • Extreme violence
  • Hate content
  • Excessive profanity
  • Promotion of illegal drugs or drug paraphernalia
  • Promotion of black-hat hacking, cracking, or warez
  • Defamatory or libellous content
  • Distribution of viruses, malware
  • Pay per click or pay per search programs
  • Chat and Instant Messaging
  • Video chat and live streaming
  • Proxy sites
  • Significant unmoderated UGC (user-generated content)
  • Any other content that is illegal, promotes illicit or harmful activity, or infringes on the rights of others.


Minimum requirements

Sites must contain substantive, original content and demonstrate signs of user engagement. MediaFem does not want sites that:

  • Contain content of little to no value to the user
  • Feature mainly links or content taken from other sites without meaningful commentary or curation
  • Have little content other than ads
  • Have little to no evidence of an engaged user base
  • Appear designed primarily to display ads
  • Are parked or undeveloped domains
  • Obtain most of their traffic from non-organic sources


Ad number and position

  • Ads may not be obscured or altered in any way
  • Ads must appear within standard web pages or mobile apps. Ads may not appear in other downloadable applications or within pop-ups, pop-unders, or emails.
  • The page may not contain an excessive number or density of ads. For most pages, no more than 3-4 ads is appropriate.


Site Ownership and Audience

  • The publisher must either own all sites.
  • Inventory from applications, including browser plug-ins and toolbars, that insert advertisements into the body of 3rd party web pages or other online properties without the website's permission is not acceptable.