• Page or Screen cannot contain more ads than content
  • Site cannot contain pop-ups, pop-unders or redirects
  • Site cannot contain expandable ad units
  • Site or app cannot contain video ads with auto-play audio
  • Site or app cannot contain inappropriate ads
  • Site can contain no more than 5 ads per page. Mobile Apps no more than 3 ads per screen.
  • Ads must be clearly separated from content and declared as ads when embedded in the content
  • Ads cannot distribute malware
  • Refresh rate cannot exceed 30 seconds
  • Ads cannot enable crypto jacking
  • Site or app must be compliant in accordance with the Coalition for Better Ads